WHAT'S IT ALL ABOUT?
Originating in the City of Bristol, UK, Ghetto Viking Music & Clothing
embodies the spirit of the underdog. The self-made.
The independent, D.I.Y. types.
Having spread throughout the worlds undergrounds, we are now proud residents in multiple countries, and look to grow ever larger.
The Ghetto Viking Music & Clothing brand represents those that go against the grain, against the odds.
Always looking to the horizon for new opportunities.
Willing to take risks, and be unconventional.
The ones that give the finger to adversaries and naysayers.
The G.V.M.C. is a brand is all about unifying, and building, a like-minded
community, a family, that want to make history and enjoy the process.
By bringing two worlds together, and all and everything in between the two, the G.V.M.C. hold high
the banner and tagline of "Hip-Hop Heavy Metal Collective" in hopes that collectively more can be achieved instead of struggling it alone.
SO HOW'D WE GET THE NAME?
Ghetto(s)
In the modern era, "Ghettos" are derided, associated with bad stereotypes, home to isolated and segregated groups, and considered generally to be poor with no work ethic.
We disagree with all of those points.
Originating from the Italian words of "Ghetto" and "Borgo/Borghetto" of which stood for "Foundry" and "Borough" respectively, we believe that those in and from the "Ghetto" are diligent, and the spirit in within, is admirable. More in line with where the name originates as opposed to what the general opinion is today.
From the bottom to the top mentality is born in such places, and history tells you enough of people showing it doesn't matter what the world perceives of you, anything is possible.
The Ghetto is the solid foundation for all innovation.
Viking(s)
Near mythological in their status and reputation, now misrepresented in most, if not all media, and co-opted by narrow minded individuals who think it's a racial trait or something as laughable.
Originally named for any of the Scandinavian/Northern European seafaring pirates and traders who raided and settled in many parts of North-Western, and Mediterranean Europe in the 8th–11th centuries, it is at its core a job title.
From Old Norse Víkingr, from vík ‘creek’ or Old English wÄ«c ‘camp, dwelling place’ we show we are proudly of the place we hail from.
Loosely it means, to go out into the world and find betterment, go out and get what you want to better you and yours and bring it home.
Such action requires necessity, and look what happened.
We have an entire age named after it.
So to summarise, a Ghetto Viking is industrious, innovative, and ambitious.
A Ghetto Viking is a self-starter, a hustler, a risk-taker.
A product of, despite being at a disadvantage, will do what they must to gain a better life.
It doesn't matter what hand was dealt, we decide our own course.
A Ghetto Viking is somebody that can take the sh*t they've been dealt with, and grow a good crop from it.
So we ask you... Who's with us?
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Leading Members:
Kyle Mortiss (UK)
Owner/Artist/Musician
Thomas Arne Rørstad (UK/Norway)
Promotion/Musician